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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
  5. Question
    A Buying Center Is Generally Thought of as All the People
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A Buying Center Is Generally Thought of as All the People

Question 151

Question 151

True/False

A buying center is generally thought of as all the people who participate in or influence a purchase.

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