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    Basic Marketing Study Set 1
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
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    A _____ Refers to All of the People Who Participate
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A _____ Refers to All of the People Who Participate

Question 227

Question 227

Multiple Choice

A _____ refers to all of the people who participate in or influence a purchase.


A) procurement department
B) bidding group
C) set of gatekeepers
D) sales analysis group
E) buying center

Correct Answer:

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