Multiple Choice
The appeal that has the most relevance to an economic buyer is:
A) "I'm lovin' it" (McDonald's) .
B) "Expect great things" (Kohl's) .
C) "Live for now" (Pepsi) .
D) "Who doesn't want 50% more cash?" (Capital One Rewards Card) .
E) "Relentlessly protecting your identity" (LifeLock) .
Correct Answer:

Verified
Correct Answer:
Verified
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