The "Economic-Buyer" Model

Multiple Choice

The "economic-buyer" model:

A) is seen as too simplistic by most marketing managers.
B) assumes that consumers are affected by psychological variables and social influences.
C) suggests that men and women behave differently as buyers.
D) assumes that buyers don't have enough information to make logical choices-and as a result buy products that are not a good value.
E) None of these is true of the economic-buyer model.