When Planning Strategies for International Markets, Keep in Mind That

Multiple Choice

When planning strategies for international markets, keep in mind that:

A) a marketing manager must rely primarily on intuition because there is usually little available information about the social and cultural influences on buying behavior.
B) the effects of cultural influences on consumers are usually obvious, if you just take the time to think about the buying situation.
C) cultural changes may make outdated stereotypes even more misleading.
D) local cultural differences are seldom of any real value.
E) All of these should be kept in mind when planning strategies for international markets.