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A Grocery Store Sprays an Aerosol Scent That Smells Like

Question 239

Multiple Choice

A grocery store sprays an aerosol scent that smells like fresh baked bread near its packaged bakery items. This is


A) a case of a manager developing a need.
B) likely to have no effect because selective retention will eliminate any effect of the smell.
C) a case of linking a response with a drive.
D) an example of trying to link a cue with a marketing mix.
E) a violation of the selective processes.

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