Solved

Which of the Following Observations About Reference Groups Is FALSE

Question 234

Multiple Choice

Which of the following observations about reference groups is FALSE?


A) Reference groups are people to whom an individual looks when forming attitudes about a particular topic.
B) An individual usually has a single reference group for all topics.
C) An individual may make buying decisions based on what the group thinks.
D) Reference group influence is stronger for products that others "see."
E) Reference group influence is stronger for products that relate to status in the group.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions