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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    In the Seven-Step Approach, Qualifying Dimensions Are Identified in Step
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In the Seven-Step Approach, Qualifying Dimensions Are Identified in Step

Question 229

Question 229

True/False

In the seven-step approach, qualifying dimensions are identified in Step 3 but determining dimensions are not identified until Step 4.

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