Benefits of Focusing on a Specific Target Market (With the Aid

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
B) Marketers can build a competitive advantage by effectively meeting customers' needs.
C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
D) Managers can identify the best technology for improving production methods.
E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.