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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    In the Example for the 7-Step Approach (Discussed in the Text)
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In the Example for the 7-Step Approach (Discussed in the Text)

Question 145

Question 145

True/False

In the example for the 7-step approach (discussed in the text), the "resort seekers" and the "executives" should be combined because both groups have high incomes.

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