When Identifying a Company's Market, Managers Need to Avoid the Mistake

Multiple Choice

When identifying a company's market, managers need to avoid the mistake of:

A) finding out what customers need.
B) thinking of a market as a group of customers with similar needs who will exchange money for goods and services that meet those needs.
C) trying to identify specific target markets within a general market.
D) describing their markets solely in terms of the products they sell.
E) thinking of the issue from the customer's point of view.