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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    When a Firm Develops a Marketing Mix for Teenage Boys
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When a Firm Develops a Marketing Mix for Teenage Boys

Question 67

Question 67

Multiple Choice

When a firm develops a marketing mix for teenage boys which is different from its marketing mix for teenage girls, which target market approach is it using?


A) Single
B) Generic
C) Combined
D) Clustering
E) Multiple

Correct Answer:

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