Multiple Choice
The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A) Market penetration.
B) Market segmentation.
C) Market development.
D) Market research.
E) Market pioneering.
Correct Answer:
Verified
Correct Answer:
Verified
Q146: Product type describes the goods and/or services
Q147: Segmenters, in contrast to combiners:<br>A) try to
Q148: A positioning analysis is a product-oriented approach.
Q149: The segmenting step of the segmentation process<br>A)
Q150: Marketing managers for Mountain Dew used a
Q152: Unlike a generic market description, a product-market
Q153: James is a prospective car buyer. In
Q154: When segmenting markets, one should look at
Q155: A product-market definition should include:<br>A) product type.<br>B)
Q156: Saying that a market segment is "substantial"