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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    A Product-Market Definition Should Include
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A Product-Market Definition Should Include

Question 155

Question 155

Multiple Choice

A product-market definition should include:


A) product type.
B) customer types.
C) customer needs.
D) geographic area.
E) All of these alternatives are correct.

Correct Answer:

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