Target Marketers Who Are "Segmenters

Multiple Choice

Target marketers who are "segmenters":

A) increase the size of their target markets by combining two or more segments.
B) use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
C) believe that one marketing mix works well enough with multiple submarkets, even though the target groups have some distinct differences.
D) use one single marketing mix to appeal to an individual market segment and do not attempt to combine or merge segments together.
E) are called mass marketers.