Multiple Choice
The MOST USEFUL dimensions for segmenting markets are:
A) Geographic and demographic dimensions.
B) brand familiarity and consumption patterns.
C) social class.
D) benefits sought.
E) It depends on what product-market one is segmenting.
Correct Answer:
Verified
Correct Answer:
Verified
Q273: Segmenting dimensions<br>A) are useful for segmenting consumer
Q274: Marketing managers want market segments to have
Q275: A profit-oriented firm will usually want to
Q276: Target marketers who are "segmenters":<br>A) increase the
Q277: The seven-step approach to market segmentation does
Q278: _ is the process of naming broad
Q279: A generic market description should NOT include
Q281: A product-market is one in which<br>A) demand
Q282: Making a very specific marketing mix for
Q283: Combiners<br>A) look at various submarkets for differences