Multiple Choice
Watson's Bakery found five different market segments among customers for its bakery goods. When developing a market-oriented strategy, the marketing manager used a ____ approach, putting two target markets together and developing a single marketing mix that would meet the needs of the new larger segment.
A) particular target market
B) multiple target market
C) combined target market
D) product-market target market
E) specialty targeting
Correct Answer:
Verified
Correct Answer:
Verified
Q39: A generic market description should NOT include
Q40: The first step in segmenting international markets
Q41: The example for the seven-step approach (discussed
Q42: As shown in the discussion of the
Q43: If a company plans to sell its
Q45: A target marketer who uses two different
Q46: Computer-aided segmenting approaches eliminate the need for
Q47: Marketing-oriented managers think of segmenting as a
Q48: Strategy decisions pertaining to product features, packaging,
Q49: Having segmented its broad product-market, Blue Chip,