Segmenting, in Contrast to Combining

Multiple Choice

Segmenting, in contrast to combining:

A) tends to focus more on customer similarities than on differences.
B) tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
C) usually means settling for a smaller sales potential.
D) relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
E) All of these answers are true statements.