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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    How Customers Think About the Various Brands in a Market
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How Customers Think About the Various Brands in a Market

Question 55

Question 55

Multiple Choice

How customers think about the various brands in a market can be graphically represented and tracked through _____.


A) segmenting
B) positioning
C) targeting
D) researching
E) clustering

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