Which of the Following Statements About Market-Oriented Strategy Planning Is

Multiple Choice

Which of the following statements about market-oriented strategy planning is true?

A) Segmenters aim at more heterogeneous markets than combiners.
B) Both "segmenters" and "combiners" can be target marketers.
C) All segmenters follow the single target market approach.
D) Combiners follow a mass marketing strategy.
E) None of these statements is true.