Coorgs Coffee, Inc

Multiple Choice

Coorgs Coffee, Inc., has substantial market share in South America but seeks growth. Its managers want to expand into North America and target cities with populations of 50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs Coffee.

A) Geographic
B) Behavioral
C) Urgency to get need satisfied
D) Demographic
E) Attitudes of consumers