Identify the INCORRECT Statement About Approaches to Market-Oriented Strategy Planning

Multiple Choice

Identify the INCORRECT statement about approaches to market-oriented strategy planning.

A) It's usually safer to be a combiner.
B) Cost considerations encourage aggregating.
C) Demand considerations encourage less aggregating.
D) The approach a firm uses depends in part on the firm's resources.
E) Generally, it is better to try and satisfy some customers very well instead of many just fairly well.