Multiple Choice
When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?
A) Rate of use
B) Age
C) Family size
D) Income
E) Education
Correct Answer:
Verified
Correct Answer:
Verified
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Q17: The 7-step approach to market segmentation used
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Q22: In the seven-step approach to market segmentation,
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