The 7-Step Approach to Market Segmentation Used in the Text

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

A) determining needs rarely change.
B) profit is the overall consideration beginning with Step 1.
C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
D) submarkets are nicknamed based on their qualifying needs.
E) None of these is true.