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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    Ownership of Patents, a Familiar Brand Name, and Financial Strength
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Ownership of Patents, a Familiar Brand Name, and Financial Strength

Question 94

Question 94

True/False

Ownership of patents, a familiar brand name, and financial strength are some of the many resources of a firm that a manager should evaluate when searching for new opportunities.

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