Multiple Choice
Which of the following is not a part of the direct market environment for Starbucks?
A) McDonald's and its coffee.
B) Starbucks objective to open 50 new stores in the United States in 2014.
C) Rising interest rates worldwide.
D) High awareness of Starbucks brand name.
E) Growing interest in brewed cacao a prospective competitor for coffee.
Correct Answer:
Verified
Correct Answer:
Verified
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