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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    Using the General Electric Strategic Planning Grid, an Opportunity Rated
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Using the General Electric Strategic Planning Grid, an Opportunity Rated

Question 49

Question 49

True/False

Using the General Electric strategic planning grid, an opportunity rated "medium" in terms of both industry attractiveness and business strengths is an opportunity that the firm should always avoid.

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