Multiple Choice
Which of the following U.S. marketing managers is about to make a serious mistake?
A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade."
B) "We are refocusing on senior citizens, since they will be a growing market for many years."
C) "We are developing special swimsuit designs for older women as that market is very large and growing."
D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
E) None of these marketing managers seems headed for a mistake.
Correct Answer:

Verified
Correct Answer:
Verified
Q48: When the dollar is strong in international
Q49: Using the General Electric strategic planning grid,
Q50: If the cost of production per unit
Q51: Countries where gross national income (GNI) per
Q52: The Sherman Act and the Clayton Act:<br>A)
Q54: Most industrial products tend to be near
Q55: Since IKEA is known for fashionable modern-style
Q56: Technological advances like the World Wide Web
Q57: Competitive rivals are always easy to identify.
Q58: Overall company objectives should:<br>A) be specific.<br>B) focus