When Setting Objectives for the Whole Firm, TOP MANAGEMENT Should

Multiple Choice

When setting objectives for the whole firm, TOP MANAGEMENT should:

A) involve the marketing manager in the objective setting process.
B) set objectives that focus on the highest possible immediate profit potential.
C) stick to general objectives-in order to maintain flexibility.
D) set objectives beyond what can actually be achieved-so everyone will work harder.
E) All of these are useful when setting objectives.