Multiple Choice
When looking for attractive opportunities, a marketing manager should consider:
A) the firm's producing capability and flexibility.
B) the firm's financial strengths.
C) whether the firm has good relations with established intermediaries.
D) the firm's marketing strengths.
E) All of these should be considered.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: The number and types of competitors a
Q13: Competitive barriers<br>A) facilitate cooperation among competitors.<br>B) may
Q14: In the United States, the West and
Q15: India has more people than the United
Q16: A mission statement<br>A) should never be revised.<br>B)
Q18: Which of the following statements about nationalism
Q19: Which of the following demonstrates how the
Q20: The "continuum of environmental sensitivity" suggests that
Q21: When setting objectives for the whole firm,
Q22: One way marketers can screen for opportunities