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    Basic Marketing Study Set 1
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    Exam 3: Evaluating Opportunities in the Changing Marketing Environment
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    The Number and Types of Competitors a Marketing Manager Must
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The Number and Types of Competitors a Marketing Manager Must

Question 12

Question 12

Multiple Choice

The number and types of competitors a marketing manager must face-and how they might behave-is called the ______________ environment.


A) cultural
B) competitive
C) economic
D) political
E) social

Correct Answer:

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