With General Electric's Strategic Planning Grid

Multiple Choice

With General Electric's strategic planning grid:

A) the industry attractiveness dimension focuses on the ability of the company to pursue a product-market plan effectively.
B) managers must follow an objective, single-factor approach.
C) the business strengths dimension focuses on whether this product-market plan looks like a good idea.
D) managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans.
E) opportunities that fall into the red boxes are the firm's best growth opportunities.