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In the Marketing Mix, the Customer Is

Question 5

Multiple Choice

In the marketing mix, the customer is:


A) one of the four components of the marketing mix.
B) the entity that selects the marketing mix.
C) the target market for the marketing mix.
D) the "place" in the four Ps of the marketing mix.
E) the "person" in the four Ps of the marketing mix.

Correct Answer:

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