Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores
Multiple Choice
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:
A) Price.
B) Promotion.
C) Personnel.
D) Product.
E) Place.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: In the marketing mix, the customer is:<br>A)
Q6: A "marketing plan" should include:<br>A) some control
Q7: Segmentation is the process a manager goes
Q8: Which of the following is NOT a
Q9: A firm's decisions regarding channel type, market
Q11: Which of the following statements regarding marketing
Q12: _ is the expected earnings stream (profitability)
Q13: The difference between target marketing and mass
Q14: Heinz, in order to boost its sales,
Q15: The "four Ps" of a marketing mix