The Price Area of the Marketing Mix

Multiple Choice

The Price area of the marketing mix:

A) requires consideration of the cost of the marketing mix and the competition facing the firm when setting prices.
B) does not involve estimating consumer reaction to possible prices.
C) refers to any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
D) does not include the consideration of geographic terms in price setting.
E) None of these is correct.