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The Text's "Toddler University" Example Shows That

Question 275

Multiple Choice

The text's "Toddler University" example shows that:


A) no mass market exists for general-purpose baby shoes.
B) the needs of a target market determine the nature of the appropriate marketing mix.
C) a small producer can't compete effectively against large competitors.
D) no target market exists for high-quality baby shoes.
E) All of these are true.

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