Which of the Following Statements by a Marketing Manager Refers

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
C) "We hope to earn a 15 percent return on investment with our plan."
D) All of these statements refer to operational decisions.