Developing a Set of Specific Qualitative and Quantitative Screening Criteria

Multiple Choice

Developing a set of specific qualitative and quantitative screening criteria

A) increases the different opportunities--and strategy possibilities--in the market.
B) can make it difficult to zero in on the best target market and marketing mix.
C) cannot help eliminate potential strategies that are not well suited for the firm.
D) can help a manager define what business and markets the firm wants to compete in.
E) highlights advantages of a strategy but does not make it clear why you should select that strategy.