Customer Equity

Multiple Choice

Customer equity

A) focuses on the costs of acquiring new customers rather than on increasing revenues from current customers.
B) is basically a historical measure of how profitable a firm has been in the past.
C) is a concept that applies to firms that target final consumers but not to firms that target business customers.
D) will increase if a firm increases its market share with a particular strategy.
E) is the expected earnings stream of a firm's current and prospective customers over some time period.