Which of the Following Is Most Likely to Increase a Firm's

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

A) The firm offers a more costly marketing mix that attracts more customers.
B) The firm offers customer value that is at least as good as what is offered by competitors.
C) The lifetime value of the firm's individual customers increases.
D) The competition in the firm's market increases.
E) The firm cuts costs by reducing promotion efforts.