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A S.W.O.T. Analysis Can Help a Marketing Manager

Question 157

Multiple Choice

A S.W.O.T. analysis can help a marketing manager:


A) define what business and markets the firm wants to compete in.
B) narrow down to a specific target market and marketing mix from the many alternatives available.
C) see the pros and cons of different possible strategies.
D) develop a competitive advantage.
E) all of these can help a marketing manager who is using a S.W.O.T. analysis.

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