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If Frito-Lay (Which Has Products in Almost All the Submarkets

Question 273

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a ______________ opportunity.


A) diversification
B) market penetration
C) product development
D) mass marketing
E) market development

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