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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    The Three Basic Ideas in the Marketing Concept Are 1)
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The Three Basic Ideas in the Marketing Concept Are 1)

Question 313

Question 313

True/False

The three basic ideas in the marketing concept are 1) putting the marketing manager in charge of the whole firm, 2) a competitive orientation, and 3) an emphasis on profit.

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