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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    It Is More Costly for Firms to Try and Attract
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It Is More Costly for Firms to Try and Attract

Question 279

Question 279

True/False

It is more costly for firms to try and attract new customers than it is to build a strong relationship with existing customers.

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