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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    A Firm with a Marketing Orientation
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A Firm with a Marketing Orientation

Question 278

Question 278

Multiple Choice

A firm with a marketing orientation:


A) has little need for salespeople.
B) sells what it can make easily.
C) tries to determine customers' needs before developing its product.
D) focuses advertising on product features.

Correct Answer:

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