Multiple Choice
Customer satisfaction is the extent to which a firm fulfills a consumer's:
A) needs.
B) desires.
C) expectations.
D) needs and desires.
E) All of these are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q3: The standardization and grading function of marketing
Q4: In a firm operating as a total
Q5: The "universal functions of marketing" consist only
Q6: Which era of marketing is characterized by
Q7: After seeing a "sale" ad in a
Q9: The American economy and most other Western
Q10: In a market-directed economy, profit is guaranteed.
Q11: A marketing manager made a speech in
Q12: Firms develop _ to promote fair and
Q13: It is estimated that marketing costs about