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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    Customer Satisfaction Is the Extent to Which a Firm Fulfills
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Customer Satisfaction Is the Extent to Which a Firm Fulfills

Question 8

Question 8

Multiple Choice

Customer satisfaction is the extent to which a firm fulfills a consumer's:


A) needs.
B) desires.
C) expectations.
D) needs and desires.
E) All of these are correct.

Correct Answer:

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