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A Marketing Manager Made a Speech in Which He Described

Question 11

Multiple Choice

A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for:


A) a fruit processor.
B) the public library.
C) a firm that recycles aluminum cans.
D) a soap producer.
E) a motorcycle producer.

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