From the Perspective of Macro-Marketing, E-Commerce Specialists CarFax (Which Provides

Multiple Choice

From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

A) auto manufacturers need to sell direct to consumers.
B) the market needs competitive rivals to auto dealerships.
C) the information they provide makes the exchange process between producers and consumers more efficient and effective.
D) the role of the automotive sales person is becoming obsolete.
E) consumers live far distances from most automotive plants