The Total System View of the Marketing Concept Builds on the Idea

Multiple Choice

The total system view of the marketing concept builds on the idea that

A) sales should be the firm's high-level objective.
B) a company should not have specialized departments.
C) each department in an organization should do what it does best.
D) all departments-not just marketing-should be guided by customer needs.
E) none of these responses is correct.