Multiple Choice
Which of the following is the BEST example of the micro-macro dilemma?
A) Pepsi Blue sales went up, but total sales of all soft drinks went down.
B) A small group of loyal consumers really like RC Cola best, but most consumers don't like it at all.
C) The deposit on returnable soft drink bottles is about equal to the cost of the bottle.
D) Paper cups for soft-drinks are convenient, but they often end up as litter along the highway.
E) Snapple beverages are more popular in Texas than in the rest of the U.S.
Correct Answer:

Verified
Correct Answer:
Verified
Q165: The text considers five "eras" of marketing
Q166: Compared with other approaches to business, the
Q167: Concerning marketing ethics:<br>A) Individuals develop moral standards
Q168: Micro-marketing is a social process that directs
Q169: As a firm moves from the sales
Q171: According to the text, marketing means:<br>A) much
Q172: The three basic ideas in the marketing
Q173: The total system view of the marketing
Q174: Offering superior customer value is especially important
Q175: In a market-directed economy, price is a